Comprehensive Analytics:

GA4 offers robust and comprehensive analytics, allowing you to track user interactions, website/app performance, and conversions. It provides a holistic view of user behavior across various touchpoints.

Event Tracking:

You can track a wide range of user interactions as events, enabling you to understand how users engage with specific elements on your site or app, such as clicks, video views, form submissions, and more.

User-Centric Data Model:

GA4 introduces a user-centric data model, focusing on individual user journeys across devices and platforms. This provides a more accurate representation of user behavior.

Enhanced User Identity:

GA4 allows you to better understand user identity and behavior across devices and platforms, helping you create a more unified and personalized user experience.

AI-Driven Insights:

The integration of machine learning in GA4 provides automated insights, helping you uncover patterns, trends, and opportunities in your data without requiring manual analysis.

Audience Building:

GA4 enables the creation of custom audiences based on user behavior, helping you target specific segments with personalized content or advertising.

E-commerce Tracking:

For e-commerce websites, GA4 offers enhanced e-commerce tracking capabilities, allowing you to analyze purchase behavior, revenue, and other key metrics.

Conversion Tracking:

You can track and analyze conversions using GA4, gaining insights into the effectiveness of your marketing channels and campaigns.

User Explorer:

The User Explorer feature allows you to drill down into individual user journeys, providing detailed information about specific users and their interactions with your site or app.

Cross-Domain Tracking:

GA4 supports cross-domain tracking, allowing you to analyze user behavior seamlessly across different domains.

Real-time Reporting:

GA4 offers real-time reporting, providing immediate insights into user activity and engagement on your website or app.

Custom Reports and Dashboards:

Create custom reports and dashboards tailored to your specific business goals and KPIs, allowing for flexible and personalized data visualization.

While GA4 doesn’t have a specific pixel for conversion tracking like advertising platforms, it does offer a variety of tracking options, including the Global Site Tag (gtag.js), Google Tag Manager, and other methods for implementing tracking codes.